最受欢迎的谈判课程

　　The conventional wisdom in negotiation, whether for companies or individuals, is no longer competitive.It’s an outdated model, now more than 30 years old, and uses tools like rational “interests,” BATNA(Best Alternative To A Negotiated Agreement), win-win, power, leverage, threats, walking out,take-it-or-leave it, bargaining range and alternatives to agreement. Since negotiation is the basic process of business practice, affecting every interaction, better methods are central to increasing competitiveness.

　　Professor Diamond has developed a new model increasingly being used by leading organizations around the world. Its central theme is that the perceptions and emotions of the other party are much more important in persuasion than the collection of power and rationality- based tactics that have been widely used. In fact, finding, understanding, and valuing the perceptions in the heads of the other party generates four times as much value as conventional methods: twice as many deals and twice as much from each deal on average. It also produces a better starting point, because we learn more precisely where the other party is coming from.

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