Have you ever stopped and thought about the quality of your writing? Are you sure it’s considered to be good writing? Are you getting the right message across, or are your readers confused as to what you’re trying to accomplish?

　　你有没有停下来想一想自己的写作质量?你确定你的写作技巧比较好?你写的内容别人能正确理解吗?还是说你的读者对你到底想表达什么内容感到迷惑?

　　1. Express, not impress.

　　是表达，而不是印象

　　Good writing is not about the number of words you’ve produced, the quality of the adjectives you’ve written or the size of your font–it’s about the number of lives you’ve touched! It’s whether or not your reader understands you. It’s about expression, not impression.

　　写得好不好不在于你用了多少词、你用的形容词的质量或你使用的字体大小——而在于你写的东西感动了多少人!写得好不好是看你的读者是否理解你。它是关于表达，而不是印象。

　　2. Simple sentences work best.

　　简单的句子效果最好。

　　示例：

　　- The only possible option in order to accelerate the growth of the food industry is to focus on the fact that the target market of this business demands convenience, competence and cost-effectiveness.

　　-要想加快食品行业的发展，最可能的方式是聚焦于目标市场对便利性、管辖权和成本效益的要求上。

　　- Better: The food industry can grow faster if food trucks focus on convenience, competence and cost-effectiveness.

　　-更好的写法：如果食品交易聚焦于便利性、管辖权和成本效益，那么食品行业会发展得更快。

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